Digital technology is dominating practically every industry, and there is a need for businesses to update their signage strategies for better marketing and improved customer experience. Digital signage has become a secondary tool through which businesses provide information, market and sell their products. If you intend to utilise different signage, then you should have an idea of the ways in which you can increase its effectiveness. Here are some of the top innovative ways that you can achieve this.
Focus on the content
The message that is conveyed on the screens is the first thing that your customers relate with as they walk around your store or sit in the lobby waiting to be attended to. For this reason, the content that is displayed on your digital screens should be adequate to market and sell your products or services. How do you achieve this? Here are some of the things that you should consider when choosing content for digital signage.
- Keep the content simple, eye-catching and straightforward: People usually tend to ignore long and complicated messages.
- Be creative about the way you inform people about your products: You can create a story, use digital animation or any other form of audiovisual content that will stick in the minds of your customers.
- Compose your content in a compelling manner: For instance, you can include a call to action in big headlines; such messages tend to draw the attention of people.
Position digital signage appropriately
Choosing the right spots in your store or business to include digital signage can play a significant role in the success of this marketing strategy. The kind of information displayed on the various screens around the store should be relevant to a particular aspect of that part. For instance, signage found around the products areas can provide information about goods and guide customers on how to use these products.
Signage found near the exits should have a heartwarming message that will encourage your clients to come back to your store. They can also be used to advertise future sales, promotions or discounts as a way of preparing your clients for better deals in the future.
Tailor your playlists strategically
One advantage of using digital signage is that you can regularly change the information displayed on the screens without incurring extra costs. Also, you can set playlists for specific times of the day to target certain customers and advertise particular products. Tailor playlists for special occasions such as a big sale, discount period or over the holidays. Your clients will feel in touch and relate to the content displayed on your screens.
Digital signage is an effective marketing tool that every business should consider adopting. Follow these tips to boost sales, improve advertising and increase customer experience in your business.